ABAC 10.3.1 -- Use of the College Logo and Printing Policies

All logos of the college are trademarked. Any use of any ABAC trademark must be in accordance with this policy. Any use that does not comply with the ABAC trademark policy or does not have written authorization from the Office of Marketing and Communications is not authorized. Trademarks exist to help consumers identify, and organizations publicize, the source of products. Some organizations make better products than others; over time, consumers begin to associate those organizations (and their trademarks) with quality. When such organizations permit others to place their trademarks on goods of lesser quality, they find that consumer trust evaporates quickly. That is the precise situation that ABAC seeks to avoid.

*Note: These guidelines are currently under review.

Official Colors

Print:
Green -- Pantone 357 on coated and uncoated items
Gold -- Pantone coated documents 1245 or 110 uncoated items
*In cases where pantone colors are not used (i.e.: t- shirts or polos), dark or forest green and a gold (NOT yellow) should be used.

Web: Green -- #006600
Gold: -- #F4CA3A

Letterhead

Official letterhead and envelopes will be used for all original signed correspondence and MUST be ordered from the company holding the College’s contract (contact Procurement for information). Official letterhead is ivory linen paper with the official college logo printed in black. Official envelopes are ivory linen with the name of the division or department in all caps centered above the logo, with the ABAC box number and address on one line under the logo.

Electronic letterhead will be the black official logo on white background.

Mass produced copies of original correspondence and receipts may be printed on white paper and mailed in a white envelope with the official logo and return address in official envelope format.

Clear address labels must be used on ivory envelopes.

Prior Approval

Proofs of all items to be produced with the purpose of recruiting or promoting ABAC on or off campus must be approved by the Office of Marketing and Communications before production begins. These items include, but are not limited to:

• Announcements
• Apparel
• Banners
• Brochures
• Decals
• Event programs
• Exhibit materials
• Flyers
• News stories
• Promotional pieces
• Signs
• Video or Audio Productions Vehicles